This spot helped launch Caramel M&Ms—a new product the client called their “biggest flavor innovation in brand history.” The challenge was to make caramel relevant to Millennials, who see caramel as an out of date candy for old folks.
This spot helped launch Caramel M&Ms—a new product the client called their “biggest flavor innovation in brand history.” The challenge was to make caramel relevant to Millennials, who see caramel as an out of date candy for old folks.