Most people use commercial breaks as bathroom breaks. So we found a way to get innovative with our ad placements. As both content creators and publishers, we had unique control over the Nickelodeon airwaves to pull a memorable stunt. In each commercial pod, we ran Charmin's animated brand spot (created by Publicis) right before our spot...
*Winner: 2018 Communication Arts Award of Excellence
Director: Brendan Gibbons @ Station Film
Edit: Aaron Langley @ Cosmo Street
Original Music: Groove Guild